Cambridge
Academy
In London

Introduction:

The Digital Marketing Strategy and Planning training course is an extensive program designed to provide participants with the essential skills and knowledge required to excel in digital marketing. Over five comprehensive days, participants will explore the core concepts of digital marketing, develop effective strategies, and master the intricacies of digital campaign planning. This course covers the entire spectrum of digital marketing processes, from strategy development to implementation and analysis, ensuring participants are well-prepared to drive successful digital marketing initiatives in today’s dynamic digital landscape.

Course Objectives:

- Understand core digital marketing principles and strategies.
- Develop and implement effective digital marke.ng plans.
- Master techniques for crafting and delivering targeted digital campaigns.
- Create and execute comprehensive digital media plans.
- Analyze and measure digital marketing campaign effectiveness.
 - Prepare for relevant industry certifications.

Target Audience:

- Digital marketing professionals
- Marketing managers
- Social media strategists
- Content marketers
- SEO and SEM specialists
- Brand managers
- Advertising executives
- Public relations practitioners
- Business development managers
- Anyone looking to enhance their digital marketing skills

Course Content:

Unit 1: Introduction to Digital Marketing

- Overview of digital marketing fundamentals
- Understanding online consumer behavior
- Digital marketing channels and tactics
- Developing a value proposition for the digital age
- Introduction to digital marketing tools and platforms
- Case studies and practical exercises

Unit 2: Digital Marketing Strategy Development

- Components of a digital marketing strategy
- Setting digital marketing objectives and KPIs
- Conducting competitive analysis and market positioning
- Developing digital marketing strategies and tactics
- Budgeting and resource allocation for digital campaigns
- Implementing and monitoring digital marketing plans

Unit 3: Content Marketing and Social Media Strategies

- Principles of Effective Content Marketing
- Creating engaging and shareable content
- Understanding audience and stakeholder analysis
- Social media marketing strategies and best practices
- Influencer marketing and partnerships
- Crisis communication in the digital world

Unit 4: SEO, SEM, and Digital Advertising

- Fundamentals of search engine optimization (SEO)
- Search engine marke.ng (SEM) and pay-per-click (PPC) advertising
- Types of digital advertising and their characteristics
- Developing a digital advertising strategy
- Digital media buying and negotiations
- Evaluating and optimizing digital ad campaigns

Unit 5: Measuring Digital Marketing Effectiveness

- Key performance indicators (KPIs) in digital marketing
- Tools and techniques for digital marketing analytics
- Evaluating Digital Campaign Performance
- Return on digital marketing investment (ROMI)
- Adjusting strategies based on data insights
- Final project and presentation